I have been in the service industry for the past twenty years, each time I have created a one-liner, it was challenged. Once again I was back to square one. But it was always in the back of my mind that I had to deal with this unfinished business.
This morning as my wife & I were walking our dog at Unitec grounds in the early hours, I was, in fact, admiring their well-lit new building.
Suddenly, I think I found that perfect pitch for Service King, what it has stood for over the last twenty years. It felt right, I don’t even have to work towards the meaning of this pitch as we are already doing it.
I resisted the immediate temptation to share my thoughts on Facebook, using my mobile phone their & then.
Then I thought, I should exclusively share this with my friends on LinkedIn because every business needs an elevator pitch.
So…..here it is!
‘The Improvement People’
We improve things for people & businesses.